Targeted T.R.A.F.F.I.C. conference New York City 2008
Foreclosure.com Founder, President and CEO, Brad Geisen, was today a featured speaker at the 2008 T.R.A.F.F.I.C. Domain Conference & Expo at Brooklyn Bridge Marriott in New York City, N.Y., discussing his landmark acquisition of Property.com earlier this year. Brad, of course, is a successful real estate investor, developer, broker and property asset manager who has launched [...]
Foreclosure.com Founder, President and CEO, Brad Geisen, was today a featured speaker at the 2008 T.R.A.F.F.I.C. Domain Conference & Expo at Brooklyn Bridge Marriott in New York City, N.Y., discussing his landmark acquisition of Property.com earlier this year.
Brad, of course, is a successful real estate investor, developer, broker and property asset manager who has launched multiple businesses in the real estate, banking and Internet technology sectors throughout a career that spans more than two decades.
Throughout his prestigious career Brad has also acquired countless domains, building a virtual portfolio empire that includes several of the stickiest online real estate destinations available.
He made his first foray into the Internet fray with the purchase of ForeclosureFreeSearch.com in 1998, which quickly emerged as the premiere distressed real estate listings site on the Web. Brad then purchased Foreclosure.com in 2003 and shifted his core distressed real estate listings business to the new and improved URL.
Foreclosure.com now dominates the Internet search engine landscape as a leading industry authority.
Brad also purchased other domains outside the foreclosure realm, including TaxLiens.com and Preforeclosure.com. His monster deal to acquire the rights to Property.com will perhaps be one of the richest URL buys ever recorded.
That’s because it provides Brad with the opportunity to go after 98 percent of the real estate market — Foreclosure.com’s market represents just 2 percent of all available real estate inventory.
“For the past several years, I’ve built and run one of, if not ‘the,’ most successful Internet foreclosure businesses, but the business was always exclusively distressed real estate. I’ve achieved in Foreclosure.com what I set out to accomplish and I am ready for a new challenge in a different market,” Brad said in a recent press release. “I intend to shift my focus on developing my new ideas that will revolutionize how homes should be listed, viewed and purchased. I’ve developed the critical skills that I intend to apply to this new market.”
Property.com will include all listing types, including those indexed in the Multiple Listing Service (MLS), creating a database that could surpass more than 15 million homes, but not including distressed properties, which will remain the business of Foreclosure.com. The best part is that it will be totally free to search for potential buyers and visitors, and sellers will be able to upload and edit their own personal listings at no charge.
The Web site is currently being redeveloped and is expected to relaunch sometime in 2009.
T.R.A.F.F.I.C. is the largest and most successful domain conference with more than 500 attendees, including the leading executives and experts in the industry. For more information on the show and future conferences click here.
